What is Bullwhip problem?
Retailers are expected to know how much of which product they had placed in their stores/e-commerce websites would be sold at a given time frame. Would we be able to take on such an impossible task?
Retailers are expected to know how much of which product they had placed in their stores/e-commerce websites would be sold at a given time frame. Would we be able to take on such an impossible task?
Have you browsed through so many pages in an e-commerce portal and finally decided on the garment you want to buy – just to realise that it is not available in your size? How frustrated would you be? Would you visit the store again in future to check for the availability or order through another portal?
Have you noticed that the expected delivery time vary for the same product in e-commerce sites when you check later?
Companies should plan to have products across all the life cycles and align their manufacturing strategy accordingly.
It is always puzzling for founders to solve the unexpected demand, especially in B2C/D2C business models. While we focus on acquiring customers, it is hard work to retain them. Unmet… Read More »Simple way to forecast D2C Demand