Competitor analysis helps us understand our points of distinction and similarity with our competitors – to develop our own strategy; to address the target segment. But if we are asked… Read More »How to do a simple competitor analysis?
Boomers, Millennials, Gen Z, Gen Alpha – I bet you hear them most of the time.
Though we come across them daily, we are not sure who is exactly who? Or what do they do? What influences them?
Cup noodle – An epitome of convenience food!
Cup Noodles which has an indisputable advantage over all convenience foods of getting ready to eat whenever and wherever you need. All you need is a cup of hot water, not a stove or an oven! and this innovative product was not made in a day!
‘Durga Pooja’ in Bengal – is a celebration of life. It is an emotion. The festival is also a major economic powerhouse to the region and provides employment and income to artists, artisans and labourers on various scales.
How many hours per day do you consume content in your mobile phone? Most of us would accept that it has increased since the pandemic. On average, a smartphone user… Read More »Monetize your content game